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Our position on the software market

Vitec focuses on vertical markets

Vitec is market leader for Vertical Market Software in the Nordic region. We develop and deliver standard niche software. This means that our offering is tailored to the unique needs and requirements of companies within a specific sector in order to manage and develop their business activities.

Vitec offers standardized products

We deliver standardized products for the different sectors. This is cost-effective for our customers since they can assimilate developments and upgrades made for the entire industry. In this way, we wish to provide our customers with maximum opportunities to develop and future-proof their business.

Vitec has a high proportion of proprietary products

We are specialists in the circumstances and needs of the various industries. Our organizational structure means that our employees focus on a specific sector in one country. Through their many years of experience, they are experts within their niche and understand which functions the customers needs to handle all aspects of their business. Product development based on real customer benefits provides supportive and sustainable software over time.

A position with high barriers to entry

Each individual vertical requires a high level of specialization. This requires large investments for a new player to establish itself and often long lead times in product development. The vertical markets are relatively small and the replacement cost for the customer is high, which reduces the possibilities of achieving a return on investments. 

Within each vertical, there are often a few smaller players specializing in industry specific software. The more general software usually provides less cost-effective solutions for the unique needs of vertical markets.
Vitec always strives for a leading position in the verticals we choose to go into. This provides significant economies of scale that enable long-term profitability.

 

 

 

Products and markets

Read more about our products and markets