We tech the real estate industry in Sweden

Karin Liiw, Vitec Fastighet

What’s your name and what do you do at Vitec?
I’m Karin Liiw, the Chief Marketing Officer at Vitec Fastighet.

When did you join the company?
I’ve been with the company since 2009.

What do you like most about Vitec?
Vitec Fastighet is a perfectly sized company with around 150 employees today. We have established routines and processes, yet I still see us as a small company within the larger group – not heavily directed from the top and with a strong sense of personal responsibility. It’s a fantastic workplace where we challenge each other while also caring for one another, and we truly have a lot of fun at work.

What makes you proud at work?
There’s so much that makes me proud. For example, the dedication of our employees – it’s inspiring to work with colleagues who are passionate about what we do. Another thing is being at the forefront of new technology and seeing how our products create value for our customers every single day. 

Vitec’s first product was a software for energy monitoring for property owners; we’ve been working with energy and sustainability monitoring for 40 years! To highlight our customers’ positive sustainability efforts and inspire other property businesses, we established a sustainability award last year. During our annual customer event, VitecDagarna, we honor a winner among our customers who has achieved something impactful for the environment. By showcasing these good examples, we encourage others to follow suit.

What took you all the way here? Why marketing, and why Vitec?
After graduating high school, I spent a year as an au pair in the U.S., where I became fascinated by advertising and marketing. Since earning my degree in New York 30 years ago, I’ve worked in the field. I spent many years in the audio industry but wanted to transition to IT. Building a marketing department from the ground up has been both fun and educational. I’ve had the privilege of being part of an incredible journey – watching Vitec grow and evolve into the large group it is today. And I still think it’s the best workplace!

Thank you!