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Jenny Sands, Head of Growth and Customer Relations at Vitec Nordman, about the culture and values at Vitec Software Group.

How would you describe our culture of knowledge sharing within the Group?
“In my daily work, I experience a genuinely positive culture of knowledge sharing. Vitec Nordman is a relatively small company, which gives us speed when it comes to decisions and processes. At the same time, small organizations run a risk of tasks becoming dependent on specific individuals, or of work becoming disjointed. That risk is minimized for us by being an active part of the Vitec family.

Thanks to the Group’s structure, I can share experiences, ask questions and receive support from colleagues in other companies. That doesn’t only make us more efficient internally – it ultimately means that our customers receive faster responses, better guidance and more informed decisions from us. One concrete example is when we improved our onboarding for new customers. By learning how another Vitec company structured their process, we were able to adapt ours accordingly. This resulted in a smoother start, fewer repeated questions and a more professional impression overall.

However, what makes this possible is not just the forum, but the people. Our colleagues are open and generous, take time for each other, and create a culture where knowledge flows naturally.”

What importance has contact with other companies in the Group had for you?
“For me personally, contact with other companies in the Group has been crucial for my development. Because we’re a smaller team in sales and marketing, the Vitec Group offers access to colleagues with a similar craft and similar questions. This means I can bounce around ideas, test different lines of reasoning, and delve into details that would have been more challenging to discuss internally otherwise. It has made me more secure and confident in my role. For example, by learning from how other companies have had success with customer segmentation, campaign plans or sales processes, I can apply those lessons directly with us. This makes the Group’s collected knowledge a concrete competitive advantage for our customers. It also gives me a professional context where I can grow.”

Vitec’s values are “Our products – our foundation”, “Keep it simple” and “Trust and transparency.”Can you give examples of how the values are part of your daily work?
“In my work, our values are a constant presence, often in the little, practical things. When we say the products are our foundation, that means we always begin from the actual value our product creates for the customer. This affects our priorities and ensures we make realistic promises and describe the benefits in a way that customers can actually relate to.

At the same time, ‘Keep it simple’ permeates almost every instance of customer contact; we’re constantly asking ourselves, ‘How can we make this even easier for the customer?’ and adjusting accordingly.

Simplicity is a way to show respect for the customer’s time and day. And when questions or challenges arise, trust and transparency come very naturally. They can be seen in how we talk to customers and how we work internally.”

Thanks Jenny!

This article was originally published in Vitec's Annual report 2025.