Vitec Roidu develops digital solutions to collect, analyze and follow up on feedback with the help of AI. With a focus on structured and open feedback, they help organizations turn large quantities of data into concrete insights for business development.
Our strategy for product development and innovation is based on real needs, clear business value and long-term value creation. Through close customer dialogues, cutting-edge technical expertise and a structured yet agile approach, we turn visions and investments into concrete, everyday solutions. A particular focus area is how to use AI in a safe, reliable and practical way in order to simplify, streamline and strengthen our customers’ competitiveness.
The following case illustrate how these principles are applied in practice in different industries and business contexts. The examples demonstrate how our companies combine customer insights, technical innovation and responsible development to create measurable effects – from better user experiences and improved efficiency to new business models and stronger societal benefit.
Open feedback, regardless of industry, has become increasingly important for long-term business success, employee skills development and the development of products and services. In the healthcare sector, feedback is especially plentiful and personal, making the area valuable for analysis.
In healthcare, patients’ experiences are a crucial indicator of quality. To meet this need, Vitec Roidu has developed a comprehensive solution for the collection, analysis and follow-up of patient feedback – where AI is a key facilitator. However, the same method can also be applied in other industries.
The healthcare sector handles large quantities of feedback from patients, often in the form of open-ended responses. The greatest business value is generated in the reporting of open-ended responses. Analyzing responses manually is impossible in practice, as there may be tens of thousands of responses. Roidu therefore uses AI to turn the responses into concrete results that can be structured and sorted.
“Large healthcare providers may receive thousands of open-ended responses per month. With our AI solution, every sentence in the feedback is analyzed and categorized based on categories specific to the healthcare sector, and on whether the feedback is positive, neutral or negative. The result is a clear picture of which practices are working well and which ones need improvement,” says Kiira Haapala, product owner at Roidu.
AI also identifies key words, suggestions for improvement and potentially threatening feedback. Together with advanced filtering options, the healthcare provider can analyze negative feedback only, see what care recipients are dissatisfied with, and compare evaluations across different categories at the healthcare provider, such as doctors or nurses.
“Without AI, it would be essentially impossible to identify patterns and connections in large quantities of open-ended response data. AI allows for fast processing and provides managers with a clear decision-making basis for improvement initiatives,” says Kiira Haapala.
The solution also helps healthcare providers save money. By identifying problems in both customer and employee experiences early on, they can avoid increased staff turnover and losing care recipients.
One advantage of the system is that the entire process is gathered in a single user interface – from collection to analysis, filtering and follow-up. Users do not need to combine multiple tools or manual processes.
AI development is happening quickly and is a prioritized focus area in the product’s roadmap. New improvements are continuously under way, often in every sprint. Combining technological development with clear customer benefit ensures that the solution continues to create value in pace with increased requirements for efficiency, quality and transparency in health and social care.
This article was originally published in Vitec's Annual report 2025